Royal Caribbean Cruises today announced it is increasing its position in the luxury cruise market. They will purchase 66.7% of Silversea Cruises for $ 1,000,000,000 (billion) and assume $ 500,000,000 (million) in debt.
The ships and the cruise line will be under Royal's control and flag. The three largest cruise lines all have super luxury lines to complement the main stream lines they operate.
Look for Royal to be sending more of the Silversea fleet to Asia and targeting Crystal Cruises, taking guests away from that line.