Royal Caribbean marketing to B2Bers

On our recent RC cruise, we received flyers specifically aimed at B2B cruising. I have not noticed this being actively marketed previously.

The repositioning began in New Orleans. our original departure was out of Boston and the first leg of our trip was 15 days transatlantic and mostly northern Europe ports terminating in Copenhagen.  We spoke to a number of people who started off from NOLA and who planned to stay on through the Fjords trip. The second leg of our trip was a Norway Fjord journey of 7 days (returning to Copenhagen). There was another cruise that covered more of the Baltics including St. Petersburg. Fewer people stayed on for that one but there was still a decent contingent.  

When we booked our trip, it wasn't because of a flyer.  I had simply taken the time to investigate what cruise was subsequent to the Boston transatlantic voyage. Now it appears RC is going to market these opportunities more actively.  If they have been doing this previously, I did not notice. It seems a great chance to extend one's trip to various lengths without committing to a single longer cruise.

What do you think?

Tags: B2B

7 Answers

We have taken several B2B cruises. In fact, right now I am on the first half of a Vantage B2B River cruise through France. I love these types of cruises since you save on air fare. I wish that they would be be advertised more. We made our own B2B last year by combining a cruise to Bermuda with a New England/Canada one. Unfortunately we had already booked airfare before we discovered the previous cruise was to Bermuda. So, for those cruises we didn't save much on airfare because we had to rebook.

When I have thought of a B2B I went to and I do a search of the ship for a 2 or 3 month period, then I can see the cruises before and after the re-positioning. I have thought it would be fun to start with the last cruise of the Caribbean season, then the transatlantic re-positioning then the first cruise of the European season. I only wish my traveling friends had the time off to do this.

That is pretty smart. I hope they have some information of flyers like that still when I'm on the ship in September.

Interesting - Just posted a question if anyone knows of incentives for B2B cruising.

B2B with a transatlatic or transpacific seems tempting indeed.

With air travel as unpleasant as it is today, I find cruising across either ocean far more attractive than being stuck in the aluminum bus for 8 hours.

There are some pretty attractive cruises to Hawaii from Vancouver or west coast that if you can get to the port cheaply, can be less expensive than flying to Hawaii directly.


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