World’s First Humanoid Robotic Bartender at Sea to Debut on MSC Virtuosa

Meet Rob, the first-ever humanoid robotic bartender at sea. - Photo by MSC Cruises

MSC Cruises has announced details about a very special crew member who will be on the line’s new flagship vessel MSC Virtuosa. Rob, the first-ever humanoid, robotic bartender at sea, will mix and serve cocktails on the immersive, futuristic MSC Starship Club, available exclusively on the Virtuosa when the line returns to service later this year. 

The MSC Starship Club is a live, interactive entertainment venue that is “inspired by MSC Cruises’ vision of the spaceship of the future.” The Club is over six years in the making as the line worked with experts in robotics, interior design, and entertainment and digital experience solutions to make their futuristic concept a reality. 

The venue will feature state-of-the-art technologies that create a futuristic atmosphere for passengers complete with 3D holograms, an immersive digital art wall, and a 12-seat infinity digital interactive table. 

To place a drink order and interact with Rob, guests will use specifically designed vertical digital cockpits in the area to place their order. Using his customized robotic skills, Rob will get to work mixing and pouring an impressive range of cocktails. He will also speak eight languages (English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese), according to the language chosen when the guest places an order. Rob will also have a clear personality that evolves with the surrounding setting and atmosphere, using his LED face to convey emotion so guests can enjoy his performance while sipping their cocktails. The status of a passenger’s cocktail preparation will be displayed through digital monitors and a ticker-tape-style LED strip above the robotic island while the passenger is immersed in the space-themed experience. Cruisers will be able to return to the club multiple times over the course of their cruise, experiencing a new interaction with Rob each time.

“MSC Cruises is constantly looking to the future to continuously innovate the guest experience and seek out new ways to employ the latest technology to create something unique and elevate the onboard offering. This latest innovation uses cutting-edge robotics and digital technologies to deliver a futuristic, immersive entertainment lounge, completely re-imagining the traditional bar experience to transport guests to another world,” said MSC in their official announcement of the Starship Club.

MSC Virtuosa is currently slated to come into service in April 2021. Virtuosa's first itineraries include several few three, four, and five-night Mediterranean cruises before being deployed to Northern Europe in Summer 2021 for itineraries featuring the Norwegian fjords and Baltic capital cities.

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