MSC Cruises Celebrates First Title Sponsorship at Formula 1® Belgian Grand Prix 2023

Back in 2022, MSC Cruises and Formula 1® announced a partnership that has been so successful the cruise line elevated its sponsorship and is celebrating being the title sponsor this past weekend at the Belgian Grand Prix.

In a press release from MSC Cruises, the line shared the following, “the FORMULA 1® MSC CRUISES BELGIAN GRAND PRIX 2023, one of the most historic and prominent races on the F1 calendar, took place at the iconic Spa-Francorchamps Circuit in Belgium from July 28 to July 30, 2023. As the race’s title sponsor and Global Partner of Formula 1®, MSC Cruises, one of the world’s largest and fastest-growing cruise brands, brought the line’s global reach and passion for excellence to this thrilling event, enhancing the experience for fans around the world.”

Racing and cruise fans have had a front-row seat to the synergies of these two internationally known brands. Being the title sponsor of the race not only elevated the prominence of the MSC Cruises brand on and around the track but also to millions of views worldwide. 

Additionally, MSC Cruises co-designed both the Driver and Constructor trophies for the Grand Prix. Gianni Onorato, CEO of MSC Cruises, commented, “Being the title sponsor in Belgium is the next milestone in our partnership with Formula 1®. An MSC Cruises trophy was presented during the Formula 1® podium ceremony, which was an incredible moment celebrating the success of the drivers and recognizing the teamwork that goes into delivering winning results. It was an honor for me to participate in this special moment on behalf of MSC Cruises and present the winners with the trophy.”

MSC Cruises is considering additional title sponsorships during the 2024 season. Earlier this year, at the Miami Grand Prix, it was announced the partnership between these two brands was being extended through the end of the 2026 season. 

Read More: MSC Cruises and Formula 1: A Partnership in Teamwork

Upcoming Opportunities

As previously announced, MSC Cruises is positioning ships in ports of call during race weekends to offer unique opportunities for cruisers and race fans alike to experience the excitement firsthand and up close. The first opportunity for 2023 will be in November at Abu Dhabi, the season's final race for those onboard the MSC Virtuosa. VIP packages are available and will offer unparalleled hospitality for a memorable race experience and a cruise vacation's convenience. 

Directly from MSC Cruises regarding the Formula 1® Hospitality Experience:

Formula 1® fans can now book a fully integrated hospitality experience on board MSC Virtuosa during the 2023 Formula 1® Etihad Abu Dhabi Grand Prix.

Serving as a cruise ship hotel throughout the race weekend while docked at the Abu Dhabi Cruise Terminal, MSC Virtuosa offers a range of different packages, combining stylish accommodation, an array of amenities, race tickets and exclusive insider access with F1® Experiences. Packages start with a cabin only option for those who already have race tickets or a cabin + Formula 1® Grandstand ticket option. Other options include cabin + F1® Experience that include exclusive trackside activities, and a premium all-inclusive hospitality package (Turn 1 Suite, Paddock Club and Legend), including exclusive insider access such as Pit Lane Walk, Guided Track Tour on a flatbed truck, Formula 1® personnel appearances, and more. For more information on accommodations and packages click here for more details from MSC Cruises.

A choice of accommodation levels are available for booking, all with half board (breakfast/evening meal), complimentary Wi-Fi, and transfers to and from the track.

The Abu Dhabi Cruise Terminal, where MSC Virtuosa will be docked, is just a short drive from the circuit. MSC Virtuosa will be in port from November 23 to November 27, 2023, allowing guests to extend their race weekend.

Read Related:
MSC Cruises and Formula 1: A Partnership in Teamwork

MSC Cruises Extends Global Partnership Deal with Formula 1 Through 2026

MSC Cruises & Formula 1 to Launch High-End Hospitality Experience for Grand Prix   

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