Royal Caribbean Group Announces Industry-First Loyalty Status Match Program Across All Three Brands

Royal Caribbean Group has announced that loyalty members from its three wholly-owned brands – Royal Caribbean International, Celebrity Cruises, and Silversea – will attain equivalent tier status on any one of its brands. This announcement makes Royal Caribbean Group the first major cruise company to offer loyalty status matching across its core brands. 

Now members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.

According to the company, this shared status adds to members’ already existing benefits and unlocks new ways to see the world. Royal Caribbean Group currently operates over 50 ships sailing to nearly 1,000 destinations across all seven continents.

“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, president and CEO, Royal Caribbean Group. “Each of our differentiated brands have passionate fans who take pride in the status they've achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”

This new program is part of Royal Caribbean Group’s commitment to deliver the best vacations responsibly. By aligning its three brands and recognizing guest loyalty across the fleet, the new Loyalty Status Match program aims to provide an experience that rewards guests. 

Loyalty Status Match program highlights include:

1. Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club, and Venetian Society are now eligible to receive one-for-one status match across all three Royal Caribbean Group brands after enrolling in each program.
2. Onboard Benefits: When sailing on each sister brand, guests will enjoy the onboard benefits offered by each brand, for their equivalent tier status.
3. Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands (within 7 days) to ensure guests receive their appropriate loyalty status.
4. Enhanced Travel Experience: Status match will enable guests to select from a broader and more diverse range of vacations. 

Loyalty members can be status-matched for upcoming travel on a sister brand. For example, a Venetian Society member with 250 VS Days and an upcoming sailing on Celebrity Cruises can enroll in Captain's Club, which would give them Elite status once their loyalty accounts are connected.

Loyalty Status Match benefits onboard for members who have their status matched will begin with sailings departing on June 5, 2024.

Learn more about the new program from Royal Caribbean Group here. 

Explore Cruises from Royal Caribbean International, Celebrity Cruises, and Silversea