Norwegian Becomes First Major Cruise Line to Eliminate Plastic Water Bottles Fleetwide

Norwegian Cruise Line has now completely banned single-use plastic beverage bottles from all of their 17 ships. Last year, the line partnered with JUST Goods, Inc. which enabled them to replace all plastic water bottles fleetwide, beginning with the brand-new Norwegian Encore.

The achievement is one of Norwegian’s latest steps towards a more eco-friendly operation. In 2018, the company eliminated single-use plastic straws across their fleet and private destinations. The JUST Water bottles, made of 82 percent renewable resources, will replace over six million single-use plastic bottles every year. Norwegian Cruise Line is also working to eliminate single-use plastic shampoo and conditioner bottles later this year. 

“This is a very special and very proud moment for us,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line. “As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet. It’s just one of the ways we are working to preserve our oceans and the destinations we visit. While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth.”

JUST Goods, Inc. was founded by American rapper, songwriter, actor, and activist Jaden Smith and his family. The company takes an innovative approach to sourcing and packaging water. The paper cartons are made from trees grown in responsibly-managed forests, and the cap and shoulder are made from a sugarcane-based plastic. They’re filled with 100% spring water from Glens Falls, New York; Ballymena, Ireland; and Ballarat, Australia, allowing the company to meet demand around the world without shipping water from a single production source.