Ice Cream Brand from Tyra Banks Soon Coming to Princess Ships
Princess Cruises has announced a new (sweet) partnership with SMiZE Cream, a premium ice cream brand from supermodel and businesswoman Tyra Banks. Over the next few months, guests sailing with Princess will begin to see SMiZE being offered onboard.
SMiZE, which launched in 2020, is a unique premium ice cream brand offered in a cup-sized serving. Strategically located at the bottom of each is the SMiZE SURPRiZE, an edible ‘reward’. The brand offers unique flavors with fun names such as "Brownies, I Love You", "Caramel Cookie Queen", "Strawberry BirthYAY! Cake", "Purple Cookie Mon-Star & Me", "Salted Caramel King" and "The Best Vanilla I Ever Had." Each ice cream flavor is served in a uniquely designed, individually packaged serving with augmented reality (AR) activation.
“When I set out to create an ice cream company, I had big dreams, but I’ll admit that SMiZE Cream being able to be enjoyed at sea aboard Princess Cruises truly exceeds my dreams,” said Banks.
SMiZE will begin to roll out on all 15 Princess Cruises Medallion Class ships. By mid-March, guests will be able to order SMiZE cups via the OceanNow delivery on-demand experience.
“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet -- and there’s no doubt our guests are going to absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises. “There’s nothing sweeter knowing that with our exclusive OceanNow anywhere/anytime delivery our guests will never have to wait in line for their favorite SMiZE Cream flavors.”
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