Celebrity Cruises Announces ‘Always Included’ Simplified Pricing Structure

Celebrity Cruises has announced that starting Tuesday, November 17, it will be introducing a new pricing structure called ‘Always Included’. This new simplified program from Celebrity will include Wi-Fi, drinks, and tips on every new vacation booked with the line. 

According to an official announcement from the line, ‘Always Included’ will be the new standard rate for the Celebrity experience and will encompass: 

• Unlimited Drinks – Includes classic cocktails, wines by the glass, beer, sodas, specialty coffees, and teas, juices, and bottled water.
• Unlimited WiFi – Free WiFi. Stay connected with the web, email, and social media while onboard. 
• Daily Gratuities – Tips are included allowing guests to relax and enjoy the warm service delivered by Celebrity’s exceptional crew.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travelers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture - relevant, relaxed, design-focused and inclusive,” said Lisa Lutoff-Perlo, Celebrity Cruises President and CEO. “Today, nothing is more luxurious than when things are extra simple and extra special.  We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.”  

Additionally, Celebrity will be offering the option for guests to upgrade for an additional charge to one of two packages: ELEVATE or INDULGE. ELEVATE not only adds unlimited premium drinks but will include shore excursions up to $200 per person. INDULGE will include everything in the ELEVATE package and adds unlimited streaming Wi-Fi and up to an additional $200 per person in onboard credit. All guests staying in ‘The Retreat’ cabins will include the same amenities as the INDULGE package with no additional charges. 

“Always Included” will be available for all new bookings on any of Celebrity’s offerings, excluding Galapagos cruises. As part of its new approach, Celebrity has also re-invented its loyalty program to offer Captain’s Club members new perks and special onboard experiences. 

Read Official Announcement from Celebrity Cruises 

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