Okay, this is my theory, take it for what it’s worth.
Cruising has become very popular, and VERY affordable. As ships get larger, and more cabins need to be sold, rented weekly really, prices have dropped drastically over the years. So, here is what has happened. Loyalty points, and how they are awarded, and what you get, have suffered. Here is an example that hit us. On NCL, you get one point per nite. However, you were able to double your points several ways: Book a suite, book a Haven cabin, or, our favourite, book at least 9 months prior to sailing. Now, with affordability, cruiselines sell out many months in advance. I no longer receive double points for early booking. They don’t have to offer it because they know the cruses will sell out early. If I wait too long, I won’t get a cabin, forcing me to book early anyway ! In addition, the Haven must be booked at full price. If you get a deal, like a bid upgrade, you only get one point.
A couple of years ago, my wife and I each received 2, dinners for two in a premium restaurant. That’s 4 nights in premium options. Now, it’s 1 voucher per stateroom ( or maybe it’s 1 each per stateroom ), either way, premium dining is cut at least in half. Now, on a 7 day cruise, 2 nice dinners is enough. But on a 10 day cruise.......on one of their larger ships........No. Especially since it was the food that was a disappointment on our last trip in April. We felt as if we were being chased into the premium restaurants.
We still get 1 bag of free laundry, each. Chocolate covered strawberries in cabin and a bottle of sparkling wine in cabin. Plus a few other things.
Oh, ships’ pins ( our gift on arrival ) are no longer available.
Has your favourite CruiseLine changed their loyalty program ? Do you bother to check ? I’d love to know.