If Carnival Corporation owns Princess, Carnival, Holland, etc, why do their cruise lines vary so much?

I have never understood some of the differences between Carnival and Princess given the fact they are owned by the same parent company. Why do their "policies", loyalty programs, etc differ?

15 Answers

Carnival Corporation didn’t create those other companies, they just purchased them over the years. The idea being to have a diverse portfolio of cruise lines in order to appeal to all different tastes and types of cruisers. They are still largely separate companies run independently under the same corporate umbrella. I don’t think the casual cruiser even knows those cruise lines are related.

Still seems like "Corporate" should help them unify what works and doesn't work within each line ... The way I found out was when I hit a jackpot on a Princess Cruise and received a tax form in the mail from Carnival Corporate ...

Good answer WeCruiseToo. I couldn't have said it better. I think it is good that the lines are different. There is something for everyone. I do wish however that the loyalty programs were recognized by the other lines within the parent company. We have a high standing on Carnival & HAL but have only been on one cruise with Princess. We had such a long delay in Princess's embarkation process that I never wanted to go on another Princess cruise again. .

I've heard that frequently but have had the exact opposite experience...I'm beginning to wonder if it's the port ... where did you Princess cruise leave from? I normally leave from LA or Ft Lauderdale ...

Well said. I sail on Princess and Holland often. They are completely different lines.

Very true.. It is all about the diverse portfolio and appealing to all cruisers. Look at RCI/Celebrity/Azmaran... 3 levels of cruising to appeal to all spectrum of cruisers.

To me it's like PepsiCo that owns KFC (got it from an old man very cheap) Pizza Hut, Taco Bell and all three have different menus.


Well explained :)

If Carnival Corporation ever made a move to bring PC and HAL to the same service and amenity level as CCL, they would lose a massive number of loyal cruisers on both lines. The target markets and cost structures are very different. We LOVE PC. It will likely be the only line we cruise going forward unless there is a serious degradation in service level.

As for the boarding process for PC, when we boarded in LA (San Pedro/Long Beach), the port was a stickler for boarding by Captain's Club tier. They were so strict that they made handicapped people wait for hours rather than allow anyone of a lesser level on the ship. It was the most idiotic display of bureaucracy I've seen where cruising is concerned. This was the same port that made a mess of our re-boarding process on a B2B trip last winter. Honestly, I'm not sure if it is PC's fault or the port authority but they have to do something about it.

Our boarding experience in Fort Lauderdale was completely opposite. Staff was compassionate and common sense prevailed. However, disembarkation was another matter entirely and squarely the fault of CBP (insufficient agents to process passengers).

Great answers by everyone ... makes sense!

Some people like to shop at Walmart, others at Macy's, Others at Saks 5th Avenue and some at Needless Mark Up..... ooops I meant Neiman Marcus. Cruise ships are the same, different lines for different demographics.

I do like that RCI loyalty program level travels with you from RCCL to Celebrity to Azamara, they do not combine but they transfer, so my Diamond lever rewards of RCCL go with me when I cruise on the other lines.


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