Experience / Cultural Cruising is expanding with this RC option

Royal Caribbean Cruises Ltd. and the World Wildlife Fund together on Jan. 25 held up the village of Donsol, which is known for the whale sharks that occupy the waters in its bay, as proof of what can be done when stakeholders in the environment, communities and business work together.

 

http://www.cruisebusiness.com/index.php/news-section/top-headlines-category/5908-royal-caribbean-cruises-ltd-and-world-wildlife-fund-forms-partnership.

 

Thoughts... ?

 

 

Tags: ecotourism experiential cruising

6 Answers

My thoughts are "What is all this about"? "held up the village of Donsol" ?

Held up with what ? Guns, knives.? Did they take hostages? There must be something I am missing with this article and apart from the name Royal Caribbean does not seem to reflect anything to do with actual cruising

Although it would be nice to think that RC is donating the money for humanitarian reasons, the cynic in me says that it is only trying to one-up Carnivals million dollar giveaway to St. Jude's, which in turn was only done for the tax relief.

The article strikes me a puff piece engineered by the cruise line to enhance an image that may have been tainted by other articles and minor scandals. The recent troubles in Haiti, broken reefs in the Bahamas. Remember, aside from a great sales department, all cruise lines have a great PR department, loaded down with great spin doctors.

It is good to see them putting money back into the environment that makes it possible for them to make money and survive.   All businesses give money to charity for tax reasons,  supporting the oceans that they make their money off of is just smart business.

Social / Community Consciousness as a corporate initiative came into vogue a while ago.  All of a sudden, every corporation needed to define its social identity as well as its place in its respective community(-ies).  To me, it seems that eco-cruising and cruising-with-a-purpose is an extension of that mentality.

The thing of it is, I go on vacation to get away from the usual life drivers. It's not that I don't commend a bit of corporate consciousness but this feels too much like pandering to the millennial market segment who has been identified as desiring "life experiences" as an integral part of their life balance.  Well good for them. I think it's great but they are not  the only market segment out here and quite honestly, I'm starting to feel a bit run over by a seemingly endless number of initiatives meant to attract new and younger cruisers. I get the business viability issue but these may only be a one-and-done customers  and there so many more long-term, devoted customers who made the cruise industry what it is today... and it would be business-foolish to overlook us.

 

I agree --

There is nothing wrong with trying to get new cruisers to replace those who are aging out, however the line should not forget their returning customers.

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