Social / Community Consciousness as a corporate initiative came into vogue a while ago. All of a sudden, every corporation needed to define its social identity as well as its place in its respective community(-ies). To me, it seems that eco-cruising and cruising-with-a-purpose is an extension of that mentality.
The thing of it is, I go on vacation to get away from the usual life drivers. It's not that I don't commend a bit of corporate consciousness but this feels too much like pandering to the millennial market segment who has been identified as desiring "life experiences" as an integral part of their life balance. Well good for them. I think it's great but they are not the only market segment out here and quite honestly, I'm starting to feel a bit run over by a seemingly endless number of initiatives meant to attract new and younger cruisers. I get the business viability issue but these may only be a one-and-done customers and there so many more long-term, devoted customers who made the cruise industry what it is today... and it would be business-foolish to overlook us.