Class Project- Cruise Line Industry Porters 5 Forces Model

Hey everyone,

Just joined this forum because Im working on a class project and need advice. The assignment is to figure out an industry level assessment on Royal Caribbean using the strongest 2-3 of porters five forces model. So far out of that Ive come to believe the strongest are the threat of substitutes and bargaining power of suppliers. The threat of substitutes exists because people could just go to casinos or high end hotels for fear of traveling with COVID 19. Then bargaining of suppliers in the sense that there are advertising fees, gas/fuel suppliers, ship builders parts that increase efficiency of ships, and live entertainment on ships. My question to everyone on this forum is do you think there is anything I can add or use to defend myself even more?

Tags: Royal Caribbean

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