In an industry where cruise lines are increasingly taking heat for predatory “gotcha” surprise charges, hidden fees, vertical “gratuity” levies and deceptive booking practices – can you imagine the advantages available to the first cruise line to buck the trend? Imagine being met on board with a complimentary cocktail or soft drink that is truly complimentary? Or unasked for fresh flowers in the cabin (with a note – “we thank you for cruising with us - enjoy your stay”). Not to mention a cruise that right up front acknowledges an “automatic daily gratuity surcharge” – but expressly does away with ALL other “tips” or “gratuities?” Or – better yet – comes up with a statement: “We proudly pay our staff an honest wage – tipping is absolutely voluntary.”
Add a pain free embarkation/disembarkation process to the mix - and you'd have a winner. Who wouldn't forgive a host of errors if things started off so well?