I agree with you "j"! And these prices are not just within the RCCL fleet. After 12 cruises with various lines as well as RCCL, I can still not understand why cruise lines need to charge so much for alcoholic beverages onboard as well as so much for soft drinks. I look at it this way, I understand there must be a mark-up on the drinks to offset the often low prices of the cruise itself, BUT, when you factor in that the cruise lines are buying these drinks, alcoholic and soft in bulk FLEET WIDE, I don't understand $35 for 5 cans of beer. I could accept a, maybe, 50% markup but let's be honest, the lines marking up these drink 200% - 500% is OUTRAGEOUS!