Contributor Level: Cruise Director

Review by jdobler


In response to review, CrusinTim says ...

I agree with you "j"! And these prices are not just within the RCCL fleet. After 12 cruises with various lines as well as RCCL, I can still not understand why cruise lines need to charge so much for alcoholic beverages onboard as well as so much for soft drinks. I look at it this way, I understand there must be a mark-up on the drinks to offset the often low prices of the cruise itself, BUT, when you factor in that the cruise lines are buying these drinks, alcoholic and soft in bulk FLEET WIDE, I don't understand $35 for 5 cans of beer. I could accept a, maybe, 50% markup but let's be honest, the lines marking up these drink 200% - 500% is OUTRAGEOUS!

Tags: Royal Caribbean Brilliance of the Seas Europe - Northern Europe

7 Answers

Contributor Level: Captain

Thank you for posting your review but very sorry it was a negative experience. I believe the cruise lines are going to start regretting this strategy for upping their revenues.  People go on cruises thinking their fares cover way more than reality. They also don't expect their bar bills to equal a mortgage payment.

Contributor Level: Captain

A few years ago I saw a TV show about a life in the week of a cruise ship.   The ship was the NCL Pearl.   They stated in this economy the cruise line was running at a loss with just the cabin sales.    To break even they needed $10.00 per day per person in extra on board spending.  They said the goal was to wait out the bad economic times until they can increase the cabin prices and go back to high profit.

I think the lines got used to the nickle and dime of us and that it is the new business model.   Cruising is not what it used to be  but it is better then what it is becoming.

Contributor Level: Admiral

We met some friends for a glass of wine in the Champagne Bar on the Oasis.  The cost of the glass of wine was $14 a glass. We decided to have Champagne instead and that only cost $7.  We were very surprised.

Contributor Level: Captain

It is a simple supply and demand formula. They know that the customers want to drink, so they charge the most they can get away with. Since more people drink wine than champagne (thinking it costs less) they lower the price of the champagne to sell more.

Unfortunately, the cruise lines are out for the bottom line (it is, after all, a business).

Contributor Level: Staff Captain

I can buy four bottles for that price!

Contributor Level: Captain

I guess we are less sensitive to the cost of alcoholic beverages because neither of us drinks anymore. It's pretty sad to hear the cost of wine is that high.  That is robbery to my way of thinking.

Contributor Level: Captain

They will continue to charge that, or increase it, as long as people buy it.


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