Cruise Roll Call Challenge: Cruise Critic vs Shipmate – who’s is bigger?

The other day, we received this email from a user:  “I love the app. I found that a friend that I went to Jr. High with and her husband (who also went to school with us) are going to be on the same cruise as me and my family! We only had 32 people in our graduating class so this seems even more unlikely that we’d be on the very same cruise!”

We LOVE stories like that. We’ve heard many more, with users making connections ranging from fishing buddies to spouses. Our Cruise Roll Call Feature is one of the best reasons to download the app.

What is a Cruise Roll Call?

The idea of a Cruise Roll Call has been around for decades. It allows cruisers to see other individuals who will be on their actual sailing. In our Shipmate App, we see it used for many reasons. Some ask for advice regarding excursions or onboard options. Others use it to find friends with similar interests (scuba diving, teens, singles, etc). And everyone uses Cruise Roll Call to get excited about their upcoming sailing and to build anticipation. The more individuals within a Roll Call, the more valuable that community is for all!

The other day, we received this email from a user:  “I love the app. I found that a friend that I went to Jr. High with and her husband (who also went to school with us) are going to be on the same cruise as me and my family! We only had 32 people in our graduating class so this seems even more unlikely that we’d be on the very same cruise!”

We LOVE stories like that. We’ve heard many more, with users making connections ranging from fishing buddies to spouses. Our Cruise Roll Call Feature is one of the best reasons to download the app.

Cruise Critic:  Cruise Critic is the 800-pound gorilla in the industry. They’ve been around for decades and were acquired by TripAdvisor about ten years ago. The company has 70+ employees and may very well have invented the Cruise Roll Call. If not, they certainly dominated the space for a very long time. We have a lot of respect for Cruise Critic, and they’ve always provided a great service to the industry. You can find their site here.

Shipmate:  Shipmate Cruise App is the “David” in this “David & Goliath” story. Our team is less than 1/10th of the size of Cruise Critic and we’ve always considered ourselves a “scrappy” startup. We make up for our small size with “hustle.” We work long hours and weekends to support Shipmate and to compete with the gorilla. You can download our Free Cruise App from the Apple App Store or Google Play.

Here’s a quick video demo on our Shipmate Cruise Roll Call.

You can use the Roll Call feature to connect with others on your upcoming or past sailings through the app. If you haven’t already, get in there and see who you’ll be sailing with!

Who has the Biggest Cruise Roll Call?

Recently, we decided to challenge the gorilla. We put our Cruise Roll Calls up against those on Cruise Critic. We were hoping that we’d come close to their numbers and possibly even beat them on one or two ships.

The results blew our minds!

We actually had more members on EVERY SINGLE ROLL CALL WE CHECKED. To complete the test, we randomly selected three of the most popular ships from three of the most popular cruise lines. Here are those that we chose.

  • Norwegian Cruise Line
    • NCL Breakaway
    • NCL Escape
    • NCL Gem Roll
  • Royal Caribbean Cruise Line
    • Oasis of the Seas
    • Freedom of the Seas
    • Harmony of the Seas
  • Carnival Cruise Line
    • Carnival Breeze
    • Carnival Magic
    • Carnival Vista

The data was collected on May 4th. For each above-mentioned ships, the next 10 sailings were recorded. For example: the NCL Breakaway was tested using 10 itineraries ranging from the first on May 7th, 2017 to the last on July 15th, 2017. The total cruise roll call member counts were recorded for both Cruise Critic and Shipmate. The sample set included 90 total sailings (9 ships each with 10 sailings).

We then used the results to come up with an “Average Roll Call Member Count” per each cruise line. You can see that summed up below vs Cruise Critic.

Average Roll Call Count by Cruise Line:  Shipmate vs Cruise Critic

You can see from the infograph above, that Shipmate dominated Cruise Critic in the Roll Call Challenge!

Here are those numbers again for the few who don’t like pretty pictures.

Average Roll Call Count by Cruise Line

Norwegian Cruise Line

  • Cruise Critic:  avg. 32 Members per sailing
  • Shipmate:  avg. 89 members per sailing

Royal Caribbean Cruise Line

  • Cruise Critic:  avg. 31 Members per sailing
  • Shipmate:  avg. 121 members per sailing

Carnival Cruise Line

  • Cruise Critic:  avg. 28 Members per sailing
  • Shipmate:  avg. 249 members per sailing

For a closer look at the numbers on a “per ship and per itinerary” basis, check out the graphs below. They display our Shipmate Cruise Roll Call counts vs those of Cruise Critic for each of the sailings and for each of the mentioned ships.

Cruise Roll Call Comparison by Ship

In the slides below, you can find our comparison by cruise ship.

 

Within the graphs included in the slides above, you can see that we tested 90 Cruise Roll Calls from both Shipmate and Cruise Critic. In EVERY scenario, Shipmate had more members than CC.

We posted this not to brag (ok, partly to brag), but also to remind users of this valuable asset in the app. You’ll find dozens, if not hundreds, of fellow ship mates in your roll calls. Take advantage of it! Get in there and start chatting it up and making cruise buddies. It’s the best way to start getting excited about your cruise!

Please help us spread the word if you’re a part of any other cruise groups on Facebook or other. Let them know that the biggest Roll Calls in the world exist on Shipmate and to “come join the fun!”

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Have you met others from your cruise as a result of this feature?

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